New Jersey Airflow offers a full range of HVAC and home utility services such as HVAC-R, plumbing, electrical, sheet metal fabrication, tankless boiler, and standing boilers. Every service is done with efficiency and optimum quality in mind. Costeira started working for a local company before starting New Jersey Airflow, and used his experience gathered from his previous job to make his craft better. Off-duty, Costeira would entertain personal service calls and work tireless days making sure a home’s HVAC system is working spic and span. Costeira rarely had weekends or summers off.

As New Jersey Airflow went through growing pains, one thing worked for them exponentially—the undeniable drawing power of word-of-mouth advertising. The company’s exceptional service began spreading throughout Newark like wildfire. But for any business that’s built from scratch, eventually Costeira wanted to up his game. And since most of his clients are on social media too, New Jersey Airflow wanted to bring the word-of-mouth marketing online via Facebook Ads.

That’s where we come in to do the work.

 We identified that his ideal audience would be males between the ages of 35 and 44, primarily married with a college degree. These people work in protective services and in the IT industry, primarily. 

This graph shows the monthly clicks from November through January. By testing different interests (stacked, narrowed, and Lookalikes) ads refinement and placement adjustments we were able to increase clicks by 99.76% WITHOUT having to increase the client’s ad spend. 

Increasing the number of clicks is just one part of this campaign’s success. We were able to increase the initial conversion rate of 1.31% in November to 3.16% in December and 1.84% in January. The company’s biggest time of year is in December so naturally, we would see an increase in conversion rate there. We A/B tested out the campaign by sending 50% of our traffic to the client's website and the other 50% to a dedicated landing page. Our landing page converted at a better rate so we left it as the permanent landing page for the duration of the campaign which gave us a better cost per lead.